A study from The Statistics Portal shows that 81%, or 1.96 billion people, are social media users, and this number is expected to rise within the next year. Social media has become so important because it delivers a virtual portal of communication for businesses to potential consumers. Through this gateway, businesses can expand their knowledge on what their customers want while receiving feedback, suggestions, and complaints. Here are some of the ways that all businesses can benefit from utilizing social media platforms, such as Facebook, Twitter, and even Instagram: 1.SEE DETAILS

Nivea is a well-known skin-care company that offers such products as body lotion, body wash, face moisturizer, and cleansing foam.On March 31, 2017, the German company published an ad for itsinnovative invisible deodorant on its Middle East Facebook page. Theadvertisement was heavily criticized by Facebook users, who expressed that itendorsed racism. Three days later, Nivea deleted the ad and apologized tothe public.What Went Wrong?Consumers conveyed their disapproval on Facebook and Twitter, blasting thecompany for promoting white supremacy. After the backlash, Niveaissued a statement acknowledging that the ad was unsuitable toSEE DETAILS <span class="more-lin...